A Single Innovation Turns The World Around
It’s been 10 years since the original iPhone went on sale.
The device first became available for purchase on June 29, 2007 in the United States. Customers lined up to get their hands on it at Apple stores across the country – there were 164 at the time – and at some AT&T retailers. Apple stores stayed open until midnight the night of the launch, allowing customers to purchase up to two phones at a time.
Apple co-founder and late CEO Steve Jobs first introduced the iPhone in January 2007 during a keynote address at the Macworld Conference & Expo in San Francisco. Jobs proudly described the phone as a “revolutionary” mobile device, which was priced at US$499 for a 4GB model, and US$599 for the 8GB. The phone didn’t come to Canada until a year later with its second iteration, the iPhone 3G.
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” Jobs said at the time. “We are all born with the ultimate pointing device — our fingers — and iPhone uses them to create the most revolutionary user interface since the mouse.”
iPhone sales have since surpassed 1.2 billion worldwide, and the tech giant is set to release its next model this fall. Since the iPhone first went on sale, Apple’s stock prices has risen 735 per cent.
While shipments of the phone have remained strong over the last decade, in April Apple posted its first-ever decline in iPhone sales and first revenue drop in more than ten years. Apple still generates billions of dollars from selling iPhones, but the company plans to remain competitive by focusing on its software business going forward.
Here’s a look back at how the phones have evolved over the years:
The device first became available for purchase on June 29, 2007 in the United States. Customers lined up to get their hands on it at Apple stores across the country – there were 164 at the time – and at some AT&T retailers. Apple stores stayed open until midnight the night of the launch, allowing customers to purchase up to two phones at a time.
Apple co-founder and late CEO Steve Jobs first introduced the iPhone in January 2007 during a keynote address at the Macworld Conference & Expo in San Francisco. Jobs proudly described the phone as a “revolutionary” mobile device, which was priced at US$499 for a 4GB model, and US$599 for the 8GB. The phone didn’t come to Canada until a year later with its second iteration, the iPhone 3G.
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” Jobs said at the time. “We are all born with the ultimate pointing device — our fingers — and iPhone uses them to create the most revolutionary user interface since the mouse.”
iPhone sales have since surpassed 1.2 billion worldwide, and the tech giant is set to release its next model this fall. Since the iPhone first went on sale, Apple’s stock prices has risen 735 per cent.
While shipments of the phone have remained strong over the last decade, in April Apple posted its first-ever decline in iPhone sales and first revenue drop in more than ten years. Apple still generates billions of dollars from selling iPhones, but the company plans to remain competitive by focusing on its software business going forward.
Here’s a look back at how the phones have evolved over the years:


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